Banner Blindness: Why It Ruins Ad Conversions & How to Avoid It
Banner Blindness: Why It Ruins Ad Conversions & How to Avoid It
11 months ago
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Are you familiar with the term ‘banner blindness’? It’s a phenomenon where people unconsciously ignore advertising information because they see so much of it every day. In saying that, construction signage is a cost-effective way to grow brand awareness and generate leads for your building company. Unfortunately, too many building companies are getting it wrong and becoming invisible to potential prospects. In the latest episode of Professional Builders Secrets, APB Executive Coach Erik Cofield
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