Brand experiences flooded the 2026 NYC Marathon—we analyze 13 of the tactics that outpaced a crowded marketing landscape.

Running culture continues to explode, and brands are upping the ante on marathon activations and sponsorship strategies.

For the 2026 Halloween season, experiential programs spanned pop-ups, stunts, tours, theatrical performances and one world ...

We’re just under three months away from the 60th CES and already a few big announcements are signaling how brands are ...

Drinks are a mode of self-expression and a social ritual, and beverage culture is changing how brands pour out their messaging.

This week’s hot topics in experiential marketing cover evening airport races, Cashmere Cabins and NFL events impacted by the ...

This week’s hot takes on hot topics in experiential marketing cover Black Truffle Windows, Christmas in October and the MacKenzie-Childs Café.

The essence of aperitivo culture is wending its way into sampling events, offering attendees a slice of the beloved Italian ...

It's challenging for cannabis brands to develop events, as rules vary. Here's how brands like Anthem and Spherex are shaking ...

The Event Marketing Measurement Association’s three-metric framework and verbatim survey questions are now free to download. The Event Marketing Measurement Association (EMMA, formerly EMMC) today ...