Abhijit Sudhakar, Co-founder and Director, Zig Zag Films, explores how Instagram's 90-minute video format could reshape ...

Kissan Ketchup's Daring Pairings campaign brings unusual food combinations to Instagram through creator collaborations and ...

Created with Akash Srivastava’s Manki Vlogger, the AI-character series recorded 6.7 lakh+ engagements, with five of six ...

St. Jacques will lead brand positioning, partnerships and customer acquisition across Beast Industries while retaining charge ...

Instagram's chief says originality, recency and content discovery influence ranking, while even newly created accounts can ...

Continuum Media expands in India under Joy Shrivastava, strengthening its AI-powered influencer marketing platform Raise with ...

Kantar's Rural Barometer 2026 finds 77.3% of rural influencer followers trust creators, but only 12.4% report buying after ...

The live-first platform seeks to reduce creators' dependence on social media algorithms by helping them turn followers into ...

From viral fame as President Droupadi Murmu’s aide-de-camp to a 2.5 million-strong Instagram following, paid subscriptions and a Bonkers Corner collaboration, Rishabh Sambyal’s journey marks his trans ...

Chadha brings nearly two decades of experience across integrated marketing, brand solutions, content-to-commerce and ...

With videos stretching to 90 minutes, Instagram is trying to keep more of the creator journey — discovery, viewing, branded ...

Chhattisgarh govt’s unscripted influencer campaign with Adosphere’s India Impact Drive garnered 12 million views, with 10% ...