Twenty years in, YouTube isn’t competing with television. It is television. YouTube has become the most significant platform in media, yet one of the most misunderstood. According to Nielsen, YouTube ...

X is following YouTube's recent test of creator bonuses for vertical short-form video posts, highlighting consumers' ...

During the recent Made On YouTube event, a platform dedicated to showcasing the latest ways YouTube supports and spotlights creators, Google announced a slew of new features. These tools are designed ...

YouTube is giving creators a new set of AI-powered tools designed to take a lot off the work required in running a channel, from planning and editing videos to managing communities and growing the ...

YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday, ahead of YouTube’s NewFronts presentation this week, the Google-owned ...

YouTube announced all new creator tools at this year's Made on YouTube event. Credit: YouTube Along with the new features for YouTube viewers unveiled at the company's big Made on YouTube event on ...

It’s about to get even easier for YouTube creators to partner with advertisers. YouTube Creator Partnerships — the AI-powered offering that was formerly known as BrandConnect and that helps pair ...

Verified long-form and Shorts insights from YouTube's Creator Partnerships API sharpens creator selection and helps prove return on investment for each partnership Later runs YouTube creator campaigns ...

YouTube wants advertisers to know that creators now do more than upload videos on its platform—they create shows. At its annual Brandcast upfront at Lincoln Center on Wednesday night, the video ...

With creators like Ms. Rachel and Mark Rober scoring huge numbers on Netflix, YouTube has approached its top stars and offered them incentives to stay on its platform, begging the question: Has war ...