Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's best,

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest. Many networks are utilizing this pause in the match as a new advertising window.

Fox's World Cup commercial shows a Broncos/USMNT fan replacing a John Elway bobblehead with a Weston McKennie bobblehead.

Somewhere in the second half of the 2026 World Cup opener, a referee stood with the ball under his arm and waited. Play was ready to restart after a three minute cooling break, but one of the host broadcasters was still rolling through adverts.

FIFA introduced hydration breaks for the 2026 World Cup, drawing criticism from players and fans as some broadcasters cut to commercials.

The estranged son of David Beckham and Victoria Beckham acknowledged the fact that he's not attending World Cup festivities with his father in a new promo.

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, driven by commercial interests rather than solely player welfare.

Fox Sports is refusing to cave to fan pressure over mid-half commercials and has instead continued airing the unpopular ads as teams go through hydration breaks.