AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

Jeffrey Katzenberg has long backed ambitious ventures—from cofounding animation studio DreamWorks to championing digital innovation through his investment firm WndrCo. Now, he’s supporting a bold new ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

A new native Video Analytics tool is now live inside Google Ads, giving marketers a more granular look at how their video creatives perform—without needing to leave the platform. Advertisers will now ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

We now have plenty of evidence that AI can be an incredibly useful tool. But proof is also piling up that it erodes our ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

At some point in the second half of last year, in-banner video kicked off an open internet revival tour that nobody wanted. Yet, we’re all forced to attend. In-banner video (IBV) isn’t a new ad ...