Target is the latest chain to follow this trend and comes amid a broader federal crackdown on artificial dyes.

Target will stop selling cereals containing synthetic colors by the end of May. The Minneapolis-based discounter said Friday ...

Target says all cereal sold in stores and online will be made without certified synthetic colors by the end of May after ...

Several cereal brands are prepared for Target's pivot to only selling artificial dye-free cereal. General Mills, Kellogg's embracing the move.

The company’s decision follows recent moves by retailers including Walmart and Save A Lot to scrub foods of artificial dyes.

Following other major retailers, Target announced it would no longer sell cereal made with synthetic colors by May. This ...

By the end of May, Target says it will only be selling cereals that don’t have synthetic colors. Other companies such as Campbell’s and Conagra Brands have also been making moves to remove ...

Target will stop selling its entire assortment of cereal with certified synthetic colors by the end of May. The move, announced Friday, underscores the acknowledgment that American consumers and the U ...

This spring, Target is making a significant change to its cereal offerings by only offering cereals made without synthetic ...

Target shoppers will soon start to notice a huge change in the grocery section, as the Minneapolis-based company announced ...

By the end of May, 100% of the cereal Target sells in stores and online will be made without synthetic colors.