Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

Apple's announcement about supporting video podcasting on its platform has been applauded, yet there are still concerns from ...

Younger viewers drive growth, with those ages 18 to 34 being 24 percent more likely to watch, and 60 percent of video viewers also listening to audio podcasts weekly.— This story first appears at ...

In 2024, podcasts are about as mainstream as media gets. Sure, their audiences are hugely fragmented and largely invisible to one another — the monoculture remains dead and rotting. But the medium is, ...

20% of Internet users globally watched video podcasts on social video platforms in the past month (Q3 2025). YouTube is the go-to platform for video podcasts, with 11% of Internet users having watched ...

It’s not often that media releases impact two industries so significantly, but that’s exactly what happened earlier this week. In this case, it’s streaming and podcasting. iHeartMedia and Netflix ...

Media companies are highlighting podcasts in their conversations with advertisers, including their annual pitches at Upfront presentations. While the main avenue for video podcasts is YouTube, the ...

In this episode of Galaxy Brain, Charlie Warzel turns the camera on himself to ask a simple question: Why are you seeing his face? Using YouTube’s takeover of podcasts as a starting point, he explores ...

But are contracts governed by podcast norms or chat show norms? The union's leadership is sorting that out as the format starts taking over TV.

The podcasts in the streamer’s debut crop, including “The Pete Davidson Show,” have revived metaphysical questions about the ...