Say what you will about the rise of AVOD, plenty of people prefer streaming without ads – and advertisers still want to reach them. On Thursday, Roku announced two new ad formats to help brands get in ...

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships. Roku is putting its screensaver—a ...

Today’s news: Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates Leading sports streaming platform Fubo has launched a new CTV ad format for ...

NEW YORK—There are more effective ways to advertise on television than the traditional :30 spot when it comes to key performance indicators (KPIs) such as creating a desire to purchase or learn more ...