Sprite has launched “It’s That Fresh,” a platform that unites the brand’s expression globally through a refreshed visual identity, global partnerships and more, per details shared with Marketing Dive.

Sprite unveiled its new global platform, “It’s That Fresh,” with a refreshed visual identity, a new sonic branding system, ...

With its new ethos, the soft drink brand will unify its global expression under one platform that includes a refreshed logo and visual identity.

Sprite has unveiled a new global brand platform, "It’s that fresh", as it looks to deepen its foothold in street culture and strengthen relevance among Gen Z consumers.

The initiative brings together a refreshed visual identity, a new sonic signature, and a broader set of cultural partnerships ...

The update includes a refreshed visual identity and new variants like Lemon Mint Zero Sugar, aligned with evolving consumer ...