Molly Sims, founder of YISE Beauty, took to her personal Instagram account on Saturday to call out the issue.

After Bobbi Brown's Jones Road Beauty launched a product called "Wide Awake," Molly Sims called out the founder for using the same name as her YISE brand's eye cream, which came out in 2024.

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Molly Sims isn’t glossing over her fans’ feedback.

Molly Sims’ Yse Beauty is entering 361 Sephora stores nationwide on June 13, following its online debut at the retailer on June 3. “I knew it was the perfect partner,” Sims said. “I want to meet women ...

Just over two years after its debut, Molly Sims’ beauty brand YSE Beauty is headed onto the shelves of Sephora, taking the company from direct-to-consumer to retail in the process. Sephora—a place ...

Molly Sims had a successful 2025, with her brand Yse Beauty launching exclusively in Sephora. Now, she is entering 2026 in an even stronger position as Yse closed a $15 million Series A funding round ...

After Jones Road Beauty announced a new makeup line called "Wide Awake," the model called out the brand and its founder Bobbi Brown for using the same name as she did for her YISE brand’s best-selling ...