Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...

It’s possible that a grocery store could tailor different prices to separate customers, simply because an algorithm decided ...

In the modern retail era, loyalty is still a tool that works to reward the most frequent buyers and retain them as customers.

Loyalty programs have long been defined by what they give customers; points, rewards, redemptions. Victoria Dravneek thinks that framing is giving way to something broader and more demanding. “Loyalty ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – ...

Marriott Bonvoy is testing a feature showing hotel upgrade availability, akin to airline upgrades, causing concerns on Reddit ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...

Fatburger, the Hollywood-favorite brand known for its made-to-order burgers and owned by OHG Brands, is giving fans even more ...

From collecting pieces for McDonald’s Monopoly to collecting stamps for free cookware at grocery stores and buying 10 coffee drinks to get a free cup, there is no shortage of enticing loyalty ...

Delta Air Lines’ loyalty program helped the company sustain its earnings while dealing with higher fuel costs during the quarter that ended in September, ...

Many of today’s consumers are eschewing generic rewards programs in favor of more personalized and convenient options. To engage and retain their best customers, marketers can rethink five components ...