‘The goal of the LEGO World Cup Trophy is to unite people through the love of football and play,’ said LEGO senior designer Christophe Vietti.

LEGO has created a massive World Cup Trophy replica. The unveiling was performed by former World Cup winner Cafu. The ceremony also marked the opening of LEGO's Fan Zone at Rockefeller Center. The USA ...

Recent data shows that Adidas and LEGO dominated social mentions and engagement throughout the tournament, thanks to a series of activations in and outside stadiums.

Lego is going big ahead of the World Cup finale. On July 6, the Lego Group and FIFA unveiled a nearly 27-foot-tall World Cup trophy made of more than 1.36 million Lego bricks at Rockefeller Plaza in ...

Let's go, LEGO! AFOLs, show off your fandom of FIFA World Cup (bricks and minifigs style) ahead of bronze final game July 18, 2026, in Miami, Florida.

Now that the competition has moved from group stages to knockout stages, we’re about halfway through the most important sports event in the world, the FIFA World Cup 2026. Yet, new ways of celebrating ...

Scott Brown has garnered millions of views on social media with his newest Lego build. Brown has become nationally recognized for his Lego builds. Two months of planning. An estimated 7,500 total ...

A leaked image reveals a cute new LEGO set with some decidedly summery vibes, which is reportedly planned for an August 2026 ...

Natural History Museum Abu Dhabi will host the world premiere of LEGO SHOWS Natural Brickstory from August 21, bringing a new ...