What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Eligible campaigns can pick up incremental impressions in a brand-new visual placement on Google Image search, without ...

A small bone is being thrown. AdExchanger has learned that Google is offering advertisers information on certain ad placements across its Search Partner Network in response to the most recent ...

Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on - which is a first.

Recent reports raised concerns about Google's ad placements on questionable websites, though Google has denied these claims. However, Google appears to be addressing these concerns now. Google is ...

Alphabet Inc.’s Google said today it’s enhancing its online advertising placement capabilities with the launch of two new artificial intelligence-powered tools that are designed to find the best ad ...

The Google Ads API currently does not accept or support placement exclusions for Performance Max campaigns. This is also the case even if specified at the account level, Michael Cloonan, a Google Ads ...

A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: The ...

With an uncertain economic outlook, now is a good time for advertisers to ensure their tech stack includes the right tools and automations to save money in the long run. Google Ads scripts should be ...