Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...

Any social media specialist or digital marketing manager will tell you that the key to their success for their clients is data. We love data. We like to know how many unique visitors have visited our ...

In “10 Essential Google Analytics Dashboards for Ecommerce,” I reviewed 10 existing, custom dashboards that can help ecommerce merchants. In this post, I will describe how to create your own Google ...

Google Analytics is free for everyone to use; we've seen numerous screenshots of its parts used in reports to show how much traffic is accumulated within a certain period of time. Meanwhile, it's also ...

Google Analytics has launched Dashboards, giving businesses a new way to arrange their most useful numbers and charts on one screen. The useful change is how those reports are built. Google Analytics ...

Google Analytics has launched Dashboards, giving businesses a new way to bring their most important KPIs and visualizations together on a single customizable report. Building reports is now ...

Google Analytics is a powerful marketing tool for business managers to track the performance of their online marketing activities. What makes Google Analytics even more valuable for business managers ...

This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA to improve your ROAS. Affiliate marketers can use Google Analytics ...

Google showed Thursday it’s getting more serious about privacy when it launched a tool called Google Dashboard that aims to give you more control over your personal data stored on Google’s servers.