Millions of people around the world use navigation apps such as Google, Apple, and Waze to find their way around. For years, those apps have used aerial imagery and other data to give directions. Now, ...

Have you noticed that the best books and movies are so totally immersive you feel as if you've actually entered the world they depict? Which is why I'd argue that the people most skilled in content ...

In a comic in the satirical Marketoonist, four marketers are meeting in a conference room. The leader points to a photo of a woman on a large screen behind him. “Our persona is named Cheryl,” he tells ...

Nearly a decade ago, research published by the American Psychological Association asserted that creativity at work is largely a result of taking other people’s perspectives into account when ...

In the book The Lean Startup, Eric Ries explains how startups follow a path of going from an idea to a concept, to a product and then pivot — if needed. Those who don’t, they either die or persevere.