Coca-Cola is naming BodyArmor the official sports drink of the 2026 NCAA, replacing Powerade and expanding its growing ...

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness ...

Coca-Cola (NYSE:KO) reported Q4 earnings that included a leadership transition as James Quincey prepares to retire as CEO. Henrique Braun is set to become CEO at the end of March, taking over with new ...

One of the most iconic partnerships in motorsports, NASCAR and Coca-Cola, will continue on for the foreseeable future. In addition, NASCAR has named BodyArmor as the official sports drink of the sport ...

Coca-Cola will migrate its sports drink business BodyArmor Sports Nutrition from New York to Atlanta, an effort that brings several of the company’s hydration brands under one unit, according to trade ...

— NASCAR today announced a multiyear extension of its longstanding Premier Partnership with Coca-Cola North America, one of the sport‘s most enduring and influential partners. As part of the renewed ...

On Monday, Coca-Cola announced that it acquired the remaining 85 percent stake of sports drink juggernaut BodyArmor for the low, low price of $5.6 billion. Coca-Cola purchased its initial 15 percent ...

The Coca-Cola Company has recorded close to a $1bn impairment on its Bodyarmor sports drink brand, a charge that hit profits in the fourth quarter of last year. Announcing its financial results today ...