Spread the loveFashion Week AW 2026 has once again proven to be a platform for innovation and creativity, captivating audiences with a remarkable showcase of emerging trends. This season, one standout ...

What’s old is new again. This time it’s a centuries-old skirt design that’s proving popular in China. The “mamianqun” or “horse face skirt” is being worn in cities like Shanghai, Beijing and Chengdu ...

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. This season, street style at Shanghai ...

“New Chinese-style” implies something traditionally Chinese but adapted to suit modern sensibilities. For “new Chinese-style” tea, a trend that has seen the revival of traditional teahouse décor and ...

LONDON — If you’d told Samuel Gui Yang a decade ago that he would become one of the leading faces of the New Chinese Style movement with his nine-year-old label, he’d have been reluctant. In the eyes ...

Every Lunar New Year, brands release zodiac animal-themed merchandise and items in the lucky color red. This year, there’s one product that has cut through all the noise: the Adidas Chinese Track Top.

In 2025, one fashion movement is stealing the spotlight in China — Guochao (国潮), often translated as “national trend” or “new Chinese style.” It’s more than just a fashion aesthetic; it’s a cultural ...