Daniel Shapiro is SVP of Brand Relationships & Strategic Partnerships at Red Points, leading global IP & e-commerce alliances.

How the chain restaurants teamed up to become two of the biggest brand winners of 2025.

For me, brevity is also the soul of a successful brand strategy. This famous line in Hamlet can remind us that the best way to get your point across is to quickly get to your point. Don’t beat around ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

New York, USA Rose UP ENT today announced continued development of its independent brand strategy under founder Joseph ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can ...

A brand is the primary signal of a startup's maturity. Houston founders now use design to prove they are ready for ...

Learn how B2B brands can invest ad dollars more effectively in 2026 by focusing on share of voice, market dynamics, memory-building, and balancing reach with in-market demand capture.

As interest rates ease and buyer demand returns, real estate agents face a critical moment to reestablish visibility and trust before clients are ready to transact. Winning listings in a rebounding ...

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you decide. Paid search advertising has many arms. Marketers spend years ...