Let's be honest: you're not always in the mood to go full glam when you're just going to work or lunch with friends. Learning how to blend the concealer into bare skin can be a little daunting at ...

Makeup is basically witchcraft, and there are all sorts of witches on YouTube with glamorizing spells and tricks. The sign of a good witch, of course, is not just whether they can change their own ...

Hye-Min Park, or Pony Makeup, is Korea's most famous beauty guru, raking in more than 600,000 subscribers on her YouTube channel. Pony transforms into celebrities and showcases the best tips and ...

It's officially spring, which also means that's it's officially bridal season. From trunk shows at bridal boutiques to venue shopping with your friends and family, 'tis the season for all things ...

Sometimes, you wish you could walk in the shoes of a Disney princess. Who wouldn't want to befriend adorable animals, sing whenever your heart desires, and live that happily every after kind of life?

Exciting news: E.L.F. Cosmetics teamed up with Panamanian-born beauty influencer Iris Beilin to create a stunning lip palette, aptly dubbed Mis Amores ($10). Ahead of the bound-to-be-coveted product's ...

You can learn a lot of things from YouTube’s massive library of tutorials, even how to look like the opposite sex. YouTube, a site laden with ego and personal branding, is no stranger to identity ...

It’s never too early to start planning out your Halloween costume, since few things are worse than scrambling on October 30th and just deciding to go as a cat for the fourth year in a row. (Look, we ...

Don't let anyone fool you: holiday makeup can be hard. Sure, you could pop on a red lip or a little sparkly liner and call it a day, but if your goal is to go all out, then you might need a little ...

With a collection of glitter or some liquid latex, here are some ways that the power of makeup — for both girls and guys — is sure to provide all of the shock value needed for Halloween.