Customer service usually brings to mind the interaction between companies and individual consumers. But the B2B market still works with a customer base that requires attention and issue resolution — ...

Today’s B2B sellers face an unprecedented challenge when it comes to customer retention. Accenture Interactive’s Service is the New Sales study of more than 700 B2B buyers revealed that 80% of ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

After 2020’s dramatic shift to online commerce, many B2B buyers now expect more than ever in terms of service and purchase options and customer experience. A 2020 ...

B2B customer experience has been playing catch up to B2C CX for years. So what separates the laggards from the leaders? Business to business (B2B) customer experience has long lagged behind business ...

Now, more than ever before, customer service is vital to business well-being. Word of mouth, always the most powerful endorsement a brand could get,… Now, more than ever before, customer service is ...

The game is changing for business-to-business(B2B) customer service organizations. Not only are B2B companies increasingly looking to customer service for growing revenue and brand value, but business ...

In an era of data, e-commerce and digital payments, B2C and B2B2C transactions have witnessed a transformative surge in customer experiences. Whether booking a cab, ordering a pizza or making a ...

B2B businesses deploy a variety of tactics to drive growth and compete in their industry. For example, they may compete on product innovation by delivering a better mouse trap than anyone else in the ...

Building loyalty with business buyers is challenging in the digital age. With a growing use of self-service and AI-related tools, merchants have to be strategic about making a lasting impression and ...

During the pandemic, business agility became a matter of survival. Businesses all over the world have been forced to either shut their doors or step up and meet an unprecedented set of consumer ...

There is a lot of room for improvement when it comes to customer service provided by business-to-business marketplaces, according to new research. Although 65 percent of business-to-business companies ...