Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

Last year, Apple (AAPL) revealed it was going to allow for increased advertising by developers in its App Store during user searches in 2026. The Cupertino-based company has now confirmed the ...

Apple has published a new ad for the iPhone 17 Pro on its YouTube channel, highlighting the device's vapor chamber cooling and A19 Pro chip. Titled "Peak Performance," the minute-long ad opens with a ...

Apple celebrated Thanksgiving by unveiling its annual holiday advertisement "Heartstrings" on Thursday—a two-minute commercial that highlights the AirPods Pro 2's new hearing health features and ...

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin ...

The new ad is aptly titled Snap-a-Mole, and it follows a photographer trying to capture a group of quick-moving moles popping in and out of holes in the desert. Throughout the spot, Apple highlights ...

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Hold that train! The latest Apple Arcade ad shared today features SpongeBob SquarePants, Sonic the Hedgehog, Pac-Man, Hello Kitty, and many other popular characters, who are all quickly trying to ...

Apple has pulled multiple advertisements from TV and social media over the last year. The latest ad was quietly pulled less than two full days after appearing on Apple's website and YouTube channel.