The new Rufus AI assistant will be accessed through the search bar in Amazon’s mobile app. (Amazon Images) Amazon is integrating an AI assistant called Rufus into its mobile shopping app. The new ...

For many bibliophiles around the world, Kindle eBooks have replaced paper books as their go-to reading format, and it's easy to understand why — a Kindle lets them carry an almost limitless number of ...

Last year, Amazon CEO Andy Jassy said that every business division at the company was experimenting with AI. Today, Amazon has announced its most ambitious AI product yet: a chatbot named Rufus to ...

Amazon wants rival retailers to use its mobile application platform to sell their products. While that sounds oddly altruistic for the biggest online retailer, the firm’s hope is that the ease of ...

After 14 years of trying and failing to gain a smartphone foothold, Amazon has announced it will discontinue its app store. Anyone who has content in Amazon’s store will be able to access it for now, ...

The current location of the Amazon Shopping search box on our phone, left, and the new location that Amazon is testing, at right, in an image provided by the company. In its neverending quest to ...

Starting in November, Fire TV users in the US will get access to new Alexa+ experiences on their TV interface and the mobile app. They will feature a new hub for the AI-powered assistant, with ...