Is Twitter’s new “Certified Products” program analogous to Facebook’s Preferred Marketing Developer directory, which has become such an important entry point for advertiser demand? Yes and no. Yes, in ...

Josh Speyer is CEO of US mobile mediation and monetization platform AerServ. As a mobile publisher/developer, integrating your app across devices and marketing platforms is crucial to monetization, ...

Marketing software and media services provider Integrate raised $5 million on Tuesday, led by Trinity Capital Investment, bringing its total raised funds to $40 million. Integrate, which started in ...

Google allows integrating Google Analytics 4 properties with AdSense accounts. The integration can enhance the accuracy of ad interaction data. Despite its advantages, you may encounter data ...

Shirofune has added Reddit Ads to its digital advertising automation platform. The integration lets marketers manage Reddit campaigns alongside channels such as Google, Meta, and TikTok. This ...

NEVADA CITY, Calif.—Telestream announced it has integrated Ad-ID, the industry standard for identifying ad assets across media platforms, into its Vantage media processing platform. The integration ...

BURBANK, Calif.--(BUSINESS WIRE)--Leading ad tech service provider Tylie Ad Solutions and Peach, a global market leader in video advertising workflow and delivery, today announced a new technology ...